This is my take! You want to open a door. And, you unlock, unbolt and try to open the door. The door doesn't open. You try hard. You try harder. The door doesn't open.The harder you pull, the worse you feel. But, the door just wouldn't open.
The door wouldn't open, until you unbolt the 'other bolt' too.
It is a similar situation when you have a product that you want to advertise and make popular. You might have unlocked several means and methods- However, you might end up not reaching out to all your audience, unless you act on that 'Other Bolt' too!